Grow email list and encourage making a first purchase
A welcome offer popup helps you grow your list and drive first purchases — all in one step.
69%
of top signup forms use discounts
69%
of top signup forms use discounts
17%
of top performers offer freebies
17%
of top performers offer freebies
3%
use exclusive content as a signup incentive
3%
use exclusive content as a signup incentive
top 1%
of performers
combine content with early access
top 1%
of performers
combine content with early access
69%
of top signup forms use discounts
3%
use exclusive content as a signup incentive
17%
of top performers offer freebies
top 1%
of performers
combine content with early access
Capture attention before it’s gone
A welcome offer popup helps capture attention early and encourages opt-ins before users get distracted. It builds your email list while offering something of value right away — whether that’s exclusive content, early access, or a discount.
Turn passive visitors into subscribers
Show the offer while people are still browsing. Give them a clear reason to sign up — and they’re much more likely to do it before they leave. At this stage, even a small incentive can be enough to turn a visit into a contact.
Grow a list with high-intent opt-ins
A welcome offer popup helps attract people who respond to your offer and are more likely to engage later. By focusing on early interaction, you build a list that’s easier to activate through email and more likely to convert over time.
Key features
Key features
Clear welcome offer
Game component
Start with a simple welcome headline and a short explanation of what the user gets. Keep it easy to read and on-brand, so the pop-up feels like a natural part of your site.
Use game-like popups people instantly recognize — spin the wheel, scratch cards, memory matching, treasure hunts, slot machines, pick-a-gift, or seasonal ones.
Incentive
Incentive offer
Focus on one main action — usually just an email field and a button. Add a clear reason to sign up, like a discount or small perk. The easier it feels, the more people will complete it.
Offer clear rewards — discounts, free shipping, or exclusive perks — in exchange for email. Well-structured incentives motivate signups while allowing you to control margins.
Small details
Conversion-focused flow
Add a few simple elements that make people feel comfortable — a short reassurance, a visible close button, and consent checkboxes. These small things help reduce hesitation and make the decision easier.
Guide users from interaction to signup with a simple flow: game, email capture, strong call-to-action, and optional countdown timers to create urgency.
Clear welcome offer
Start with a simple welcome headline and a short explanation of what the user gets. Keep it easy to read and on-brand, so the pop-up feels like a natural part of your site.
Incentive
Focus on one main action — usually just an email field and a button. Add a clear reason to sign up, like a discount or small perk. The easier it feels, the more people will complete it.
Small details
Add a few simple elements that make people feel comfortable — a short reassurance, a visible close button, and consent checkboxes. These small things help reduce hesitation and make the decision easier.
When to use for better results
When to use for better results
First-time visits
Convert first-time visitors
Best for first-time visitors landing on your homepage or high-traffic entry pages. Trigger it after a short delay (10-15 seconds) to avoid overwhelming the user right away.
Turn first visits into signups or first purchases by offering an engaging reward upfront. This helps you capture attention early and build your list before users leave without taking action.
Match the offer
Recover exiting visitors
The offer should feel relevant to your audience. It can be a discount, early access, helpful content, or a small bonus — as long as it makes sense in your context and gives people a clear reason to sign up.
Stop visitors right before they leave with a timely offer or discount. Exit-intent gamified popups give users a reason to stay, helping you capture leads and recover lost conversions.
Focus on behavior
Drive seasonal campaigns
You can combine targeting conditions like ‘new visitor’ + ‘time on page’ to make the pop-up feel well-timed, not pushy.
Highlight limited-time offers during peak periods with interactive experiences that stand out. Gamified popups help increase engagement and drive more immediate sales during high-traffic campaigns.
First-time visits
Best for first-time visitors landing on your homepage or high-traffic entry pages. Trigger it after a short delay (10-15 seconds) to avoid overwhelming the user right away.
Match the offer
The offer should feel relevant to your audience. It can be a discount, early access, helpful content, or a small bonus — as long as it makes sense in your context and gives people a clear reason to sign up.
Focus on behavior
You can combine targeting conditions like ‘new visitor’ + ‘time on page’ to make the pop-up feel well-timed, not pushy.
Connects with any of your tools
Connects with any of your tools
and more than 20+ tools to integrate
Get inspired by CRO-ready templates
Get inspired by CRO-ready templates
How to create
How to create
Convert more with proven CRO tactics
Convert more with proven CRO tactics
Convert more with proven CRO tactics
See how much revenue your current popups are leaving on the table. Get started in minutes and see results right after.
See how much revenue your current popups are leaving on the table. Get started in minutes and see results right after.
Frequently asked questions on welcome popups
Frequently asked questions on welcome popups
Yes, welcome popups are highly effective because they serve as a strategic first impression, instantly guiding new visitors toward meaningful interaction. By presenting a well-crafted design and a clear value proposition the moment someone lands, you transform a brief visit into a high-intent engagement.
The first few seconds on a website are crucial. Visitors make snap judgments that determine whether they stay or leave. A strategically timed welcome popup can interrupt that bounce with a relevant, compelling popup welcome message.
Psychologically, presenting a lead magnet (like a discount or freebie) builds instant reciprocity. From a UX design angle, a welcome popup helps guide the visitor journey, subtly steering users toward conversion paths.
First, try opening your site in Incognito mode or clearing your browser cache — since most welcome popups are set to “new visitors only,” your browser might already recognize you as a returning user. If it’s still not showing:
Check display rules: Ensure your targeting rules (like “New visitors”) and device settings match how you are currently browsing.
Verify triggers: If you’ve set a 10-second delay or 50% scroll depth, the popup won't appear until those specific actions are met.
Review frequency caps: Your “anti-fatigue” rules (like a session cap or 7-day cooldown) might be hiding the popup if you’ve recently dismissed it.
Confirm status: Make sure the welcome popup is fully published, and the Claspo script is correctly embedded in your website's HTML.
Didn’t help? Contact support — we’ll help you out.
We built Claspo to make it aware of other elements on your page and ensure a clean user experience. To prevent visual clutter and “popup fatigue,” we use two built-in features:
Annoyance safeguard: This feature intelligently queues your popups. Instead of hitting a visitor with a promo banner, a lead-gen popup, and a feedback form all at once, Claspo displays them in sequence. By default, we use a Silent interval (typically 3 minutes) between popups so your visitors aren't overwhelmed.
Overlap protection: This ensures that two floating popups never stack on top of each other. If multiple popups are triggered simultaneously, Claspo automatically decides whether to show the new one after a delay, place it under the current one, or suppress it entirely to keep your interface clean.
The Claspo script is built to work seamlessly alongside other third-party scripts and plugins. If you ever notice a rare conflict with another tool, our support team is available to help you resolve it.