Capture emails faster with gamified opt-in
Gamified pop-ups are particularly effective in growing email lists and converting visitors into subscribers, especially when users may be hesitant or not fully engaged.
2.6x
uplift
vs traditional signup forms on average
2.6x
uplift
vs traditional signup forms on average
up to
9.2%
avg. CR
Gamified popups
up to
9.2%
avg. CR
Gamified popups
26.4%
CR
top-performing widgets in the top 25%
26.4%
CR
top-performing widgets in the top 25%
50%
opt-in rate
in top 1% campaigns
50%
opt-in rate
in top 1% campaigns
2.6x
uplift
vs traditional signup forms on average
26.4%
CR
top-performing widgets in the top 25%
up to
9.2%
avg. CR
Gamified popups
50%
opt-in rate
in top 1% campaigns
Attract first-time visitors
Grab attention with an interactive reward that cuts through banner blindness and gives users a reason to engage — especially when triggered at key moments like first visit.
Collect high-quality emails
Get contacts from people who didn’t just see the offer but actually interacted with it. That usually means more interest from the start — and a better chance they’ll convert later.
Increase conversion rates
Give people a reason to act now. A small reward, a discount, or a special offer can be enough to move them from “maybe later” to signing up.
Key features
Key features
Game component
Use game-like popups people instantly recognize — spin the wheel, scratch cards, memory matching, treasure hunts, slot machines, pick-a-gift, or seasonal ones.
Incentive offer
Offer clear rewards — discounts, free shipping, or exclusive perks — in exchange for email. Well-structured incentives motivate signups while allowing you to control margins.
Conversion-focused flow
Guide users from interaction to signup with a simple flow: game, email capture, strong call-to-action, and optional countdown timers to create urgency.
Game component
Use game-like popups people instantly recognize — spin the wheel, scratch cards, memory matching, treasure hunts, slot machines, pick-a-gift, or seasonal ones.
Incentive offer
Offer clear rewards — discounts, free shipping, or exclusive perks — in exchange for email. Well-structured incentives motivate signups while allowing you to control margins.
Conversion-focused flow
Guide users from interaction to signup with a simple flow: game, email capture, strong call-to-action, and optional countdown timers to create urgency.
When to use for better results
When to use for better results
Convert first-time visitors
Turn first visits into signups or first purchases by offering an engaging reward upfront. This helps you capture attention early and build your list before users leave without taking action.
Recover exiting visitors
Stop visitors right before they leave with a timely offer or discount. Exit-intent gamified popups give users a reason to stay, helping you capture leads and recover lost conversions.
Drive seasonal campaigns
Highlight limited-time offers during peak periods with interactive experiences that stand out. Gamified popups help increase engagement and drive more immediate sales during high-traffic campaigns.
Convert first-time visitors
Turn first visits into signups or first purchases by offering an engaging reward upfront. This helps you capture attention early and build your list before users leave without taking action.
Recover exiting visitors
Stop visitors right before they leave with a timely offer or discount. Exit-intent gamified popups give users a reason to stay, helping you capture leads and recover lost conversions.
Drive seasonal campaigns
Highlight limited-time offers during peak periods with interactive experiences that stand out. Gamified popups help increase engagement and drive more immediate sales during high-traffic campaigns.
Connects with any of your tools
Connects with any of your tools
and more than 20+ tools to integrate
Get inspired by CRO-ready templates
Get inspired by CRO-ready templates
How to create
How to create
Convert more with proven CRO tactics
Convert more with proven CRO tactics
Convert more with proven CRO tactics
See how much revenue your current popups are leaving on the table. Get started in minutes and see results right after.
See how much revenue your current popups are leaving on the table. Get started in minutes and see results right after.
Frequently asked questions on gamified popups
Frequently asked questions on gamified popups
Yes, you can. With gamified popups in Claspo, you’re not limited to collecting emails — you can also capture phone numbers using the same interactive widgets. More importantly, you don’t have to ask for everything at once. Claspo lets you build step-by-step data collection flows.
For example, visitors can play a game and enter their email to win a prize, then unlock an extra bonus — like a bigger discount — by sharing their phone number.
This works because nothing is asked upfront all at once. Visitors get a chance to win first, then decide whether the additional reward is worth the next step. You end up collecting richer contact profiles, while the experience stays light and engaging — and the data you gather is actually useful for future campaigns.
Yes. Gamified popups in Claspo are mobile-friendly and responsive by default. You don’t need to build a separate mobile version or adjust layouts manually. All widgets automatically adapt to smaller screens. A game fits the device, buttons stay easy to tap, and interactions work the same way on phones and tablets as they do on desktop.
This matters in practice because a large share of promo and seasonal traffic comes from mobile. With Claspo, gamified popups are ready for that traffic out of the box, without extra setup.
Yes. You can change how the gamified popup looks. Templates aren’t fixed. Colors, fonts, buttons, images, spacing — all can be adjusted. Elements can be moved or removed. You can also check the mobile version. That way the pop-up doesn’t feel out of place on phones.
Gamified popups in Claspo are built to load asynchronously, so they don’t block your page or slow down the initial render.
Claspo widgets are lightweight and load after the page itself, not as part of the first screen users see. That means they don’t push content around or interfere with Core Web Vitals. The popup only appears once trigger conditions are met — for example, after some time on the page or on exit intent.
Most speed issues usually come from heavy third-party scripts or popups that fire immediately on page load. Claspo’s gamified popups avoid that by design. As long as they’re shown after user interaction, they typically stay well within Google’s page experience guidelines and don’t affect SEO or loading performance.
In most cases, it’s straightforward. Claspo works with common CMSs and marketing tools out of the box. There’s a Shopify app and a plugin for WordPress and WooCommerce, so setup looks familiar if you’ve worked with these platforms before. Once the gamified popup is running, emails or phone numbers can be sent straight to your ESP or CRM, like Klaviyo, and used in your existing workflows.
For most teams, that’s usually enough — the built-in integrations cover the common cases without extra work. If you’re working with a custom system or a less common tool, Claspo also supports webhooks, so data from gamified popups can be passed wherever you need it.
Gamified popups can be fair and compliant — if they’re set up correctly. Claspo gives you tools to control both reward logic and data handling, but the final responsibility stays with the site owner.
On the fairness side, you can limit gameplay to one attempt per email. When someone plays and wins, their email is saved. If the same address is used again, the gamified popup won’t allow another try. Instead, the visitor sees a message like “Looks like you’ve already played” along with the prize or promo code they received earlier. This prevents repeated attempts, keeps the odds consistent, and protects your budget.
You also have full control over winning probabilities. Each prize can have its own odds, so rewards are distributed exactly the way you intend — no randomness that could spiral out of control.
As for GDPR and CCPA, Claspo supports standard privacy requirements at the platform level. Personal data is processed only to deliver the service, and requests related to access, updates, or deletion can be handled within the system. That said, compliance isn’t automatic. You still need to clearly explain how data is used and collect consent where required.
To simplify this, email-collecting gamified popups already include a consent block. You can edit the text, link it to your privacy policy, or add a checkbox for data processing and terms if needed.
Yes — and you can start even without a trial. Gamified popups are available on Claspo’s lifetime free plan, so you can launch widgets with any game mechanic and see how they work on your site right away.
If you need to test popup gamification on higher traffic, there’s also a 14-day Pro trial. You can start it once you reach the pageview limit of the Free plan. During the trial, you get full access to all Pro features — higher pageview limits, support for multiple websites, custom domains, etc.
You can use the 14 days to see how gamified popups work at scale. The trial is free, and if you continue, the Pro plan moves into a standard paid billing period.
Yes, Claspo definitely has multi-step gamified popups covered. You'll find a bunch of multi-step templates just waiting to be used in our library. These templates usually mix a game with one or two follow-up screens or forms. It helps avoid asking for everything at once. You can add more steps to any template. Or build the gamified popup from scratch. The number of screens, their order, and what shows up on each one is up to you.
Yes — but with a clear goal in mind. In Claspo, you can run A/B tests on gamified popups, including setups that use different game mechanics. That said, teams rarely test mechanics in isolation just to see which game is better. In practice, teams usually test popup gamification mechanics in the same situation — same page, same audience, same reward. You can test different formats — a wheel, a scratch card, or a pick-a-gift — in the same setup. Traffic is split between versions, and results are tracked automatically.