30% reduction in onboarding drop-off with popups — TMetric
TMetric is a time-tracking app by Devart, offering solutions for effective time and resource management and increasing business profitability.
Improved
User journey (In-app)
Website
Industry
Software Development & Technologies
Our task
Previously, Devart had already used Claspo pop-ups on their website with impressive results. Inspired by this experience, Devart entrusted us with a new task: improve the user journey and customer experience in the TMetric app.
Solution
We have created floating box pop-ups for display in TMetric users' accounts.
Informative pop-ups. Claspo pop-ups notified users about each new release and redirected them to relevant app update pages.
Onboarding pop-ups. Our pop-ups grabbed users' attention with catchy and timely notifications and invited them to learn more about each onboarding step.
Calling-for-feedback pop-ups. Claspo pop-ups invited users to leave reviews and redirected them to Capterra or G2 platforms.
Results
Informative pop-ups. CTR varied between 3.4% and 3.5%.
Onboarding pop-ups. CTR of 0.9% - 2.7%, simplifying the onboarding process and saving time and money for Devart.
Calling-for-feedback pop-ups. CTR reached 1.5% - 1.6% in one week, and TMetric received new reviews.
In the future, Devart plans to discover and test other features of the Claspo pop-up builder to improve the user journey in the TMetric app.
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