50% of new collection sold with spin-the-wheel pre-order popup — Man’s Set

The challenge

Man’s Set needed to validate real customer demand for a new collection timed around peak public interest in a popular TV series — before committing to production investment. The team needed practical answers about actual purchase intent rather than speculation, so manufacturing and scaling decisions could be based on real revenue signals.

Solution

The company deployed a gamified pre-order pop-up widget via Claspo. Website visitors were invited to play a game in exchange for a discount code that could be applied toward placing a pre-order. The widget’s design captured the pop-culture moment without using any copyrighted branding, preserving brand flexibility while leveraging existing hype.

Results

50% of the new collection was sold on pre-order before stock was available. Pre-orders came in so quickly that the sales team had to proactively contact customers to explain longer delivery times. This demonstrated that gamification can serve as a market validation tool — not just a conversion rate tool — by generating real revenue that informs production decisions.