48% increase in product downloads — Devart

Our task

Devart has identified the most viewed pages with low conversion rates. Our task was to rectify the situation and convert as much traffic as possible from these pages into SQL server tool downloads.

Solution

We created floating box pop-ups for different website pages with high traffic but low conversions. Their common goal was to show customers the benefits of Devart’s SQL server tools and motivate them to start a trial period.

Results

6 floating box pop-ups from Claspo were displayed on Devart’s website for 6 months. Compared to the built-in product banners that Devart previously used, Claspo pop-ups have shown several advantages:

• Attention-grabbing. The floating box is located on the right side of the page. Users definitely notice it, unlike the inline banner between the paragraphs of the article.

• Easy to create and edit. Thanks to a simple drag-and-drop builder, it is possible to create pop-ups without the help of a designer.

• Custom display rules. Devart can control where, when, and who sees the pop-up with Claspo’s advanced display and targeting options.

• Comprehensive analytics. Claspo offers built-in analytics and makes transferring data to Google Analytics possible.

As a result, Devart’s SQL Server tools downloads increased by 48%, and the conversion rate increased by 26.7% in just 6 months of working with Claspo. In the future, Devart plans to scale the use of pop-ups and test different display options on its website.