2x increase in conversion rate — Grade.ua
Always test different types of widgets and use cases, as this is the only way to figure out which widget is best for your audience.
110%
Conversion rate increase
12%
Action increase
1 day
Time to deploy
Website
Industry
Education
Our task
Grade.ua needed to quickly redirect website users to an event registration page for a specific course. The requirement was to accomplish this within one day without involving the development team.
Solution
Claspo recommended testing three different popup widget templates from its library rather than committing to a single approach:
Brief popup with title and CTA button (baseline) — 1.0% conversion rate over 8 days
Popup with built-in countdown timer (urgency mechanic) — 1.2% conversion rate over 6 days
Limited-time special offer popup (combined urgency + offer) — 2.1% conversion rate over 3 days
Setup was completed within one day using pre-built templates — no developer involvement required.
Results
The limited-time special offer popup proved most effective, achieving a 2.1% conversion rate vs. 1.0% for the basic popup — a 110% conversion rate increase. Total actions increased by 12% across the campaign. Following the success, Grade.ua expanded their use of Claspo, integrating Zoho CRM support and expanding contact collection forms across the site.
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